As a charitable organization, you most likely rely on corporate and individual fundraising for the majority or all of your funding.
At the heart of fundraising is your relationships with your donors. The more they connect with you, trust you and understand your organization’s mission and impact, the more likely they are to give. The best way to communicate with donors and drive interest in your organization is through a systematic approach that keeps your work visible year-round.
Even a simple newsletter can be a powerful tool. Research shows that a non-profit could make just as much money from a newsletter sent to current donors as it could from its conventional appeals, assuming your non-profit followed the rules they established. Research findings include:
- Competent printed newsletters sent to current donors raise $3.33 for every dollar spent on printing, postage and other costs.
- Competent direct mail appeals sent to current donors raise $3.22 for every dollar spent.
(source: What Your Donors Want and Why, author Tom Ahern)